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SUMMARY:Building Your Value Proposition Design (VPD) - *Webinar (Live)* - PW
DESCRIPTION:Topic: Business Basics\n\nPromotional Video HERE \nWebinar Learning Objective \nPlease join Senior Business Counselor\, and Adjunct GMU Professor George Siragusa\, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups\, early stage companies\, growth\, or even mature businesses! \nThe Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create\, communicate\, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits\, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas\, another important foundational business framework. \nThe VPD is absolute “ground zero” thinking for: \n\nEntrepreneurs with ideas for a product or service business\nEarly stage companies\n\nThe VPD is critical formative thinking for: \n\nNew business ventures\nGrowth businesses\n\nThe VPD is valuable for: \n\nBusinesses considering a “pivot” in some aspect of their business\nMature businesses looking to expand or grow their offerings or markets\n\nThe VPD will: \n\nhelp clients understand how they can create enduring personal value with your products\nlower your cost of customer acquisition and retention\navoid wasting your scarce resources of time and money\n\nUpon completion of this NO-COST webinar you should be able to: \n\nBecome familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture\nUnderstand 3 specific benefits VPD brings to your business\nSee how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business\nUnderstand the relevance of the Value Proposition Design (VPD) to your business\nBecome familiar with the 8 steps to building / refining a VPD for your business\nSee a list of 10 characteristics of a great Value Proposition Design\nBecome familiar with the ways in which the VPD can impact and inform your communication tactics and strategy\nFollow a “use case” to help illustrate how the VPD can inform your marketing strategy\nAnswer your specific questions about VPD along during the webinar\n\nTHERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED. \n\nREGISTER\n\n  \nSpeaker: George Siragusa – Senior Business Advisor\, Mason SBDC\, Adjunct Professor\, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering\, and Senior Mentor for 3 area Startup Venture Accelerators \nCo-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce \nCancellation Policy: Contact the Center regarding cancellation earlier than 24 business hours prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team. \nSpecial Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration. \n\n  \nFee: No Cost
URL:https://dev.cvsbdc.laughingrhino.com/event/building-your-value-proposition-design-vpd-webinar-live-pw-2/
LOCATION:Online
CATEGORIES:Managing a Business,Online event
ATTACH;FMTTYPE=image/png:https://dev.cvsbdc.laughingrhino.com/wp-content/uploads/2022/12/mason-sbdc-logo.png
ORGANIZER;CN="Mason SBDC":MAILTO:help@masonsbdc.org
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DTSTART;TZID=America/New_York:20240515T110000
DTEND;TZID=America/New_York:20240515T120000
DTSTAMP:20260414T105317
CREATED:20240509T152943Z
LAST-MODIFIED:20240509T152943Z
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SUMMARY:User Experience: Why It Matters for Your Small Business Website!
DESCRIPTION:Is your website easy to use? Can visitors find what they are looking for? Are they able to complete transactions without an issue? \nWhether highlighting your expertise\, facilitating sales or providing options to contact you\, the user experience of your business website matters. Join Lisa D. Dance\, an experienced UX Research Consultant\, as she shares actionable tips on making your website easy to use without breaking the bank. \nAfter you register\, you will be able to see the designated link for the scheduled Zoom meeting on your screen\, as well as in your registration confirmation email. Please email mnolde@capitalregionvasbdc.com with any questions about this webinar. \n**Attendees are requested to avoid using AI recording software during the webinar\, as SBDC programmatic requirements include confidentiality of information for all participants in our program. If an attendee refuses to comply with this request\, they will be asked to leave the live webinar. \nRegister\n\nAbout Lisa D. Dance: \nLisa is a UX Research Consultant/Founder at ServiceEase\, where she helps businesses and non-profit organizations create online and offline experiences that don’t frustrate or harm people. Key services she offers include UX Audits\, customer interviews\, and usability testing. \nLisa’s background includes working with enterprises like Indeed and Genworth as well as small to midsize businesses. Lisa earned a B.A. in Political Science\, a Post BA Certificate in Marketing\, and a Specialization Certificate in Interaction Design. Lisa is the author of “Today is the Perfect Day to Improve Customer Experiences” and contributes articles to CMSWire. \nFee: No Cost
URL:https://dev.cvsbdc.laughingrhino.com/event/user-experience-why-it-matters-for-your-small-business-website/
LOCATION:Online
CATEGORIES:Marketing and Sales,Online event
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
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DTSTART;TZID=UTC:20240515T120000
DTEND;TZID=UTC:20240515T130000
DTSTAMP:20260414T105317
CREATED:20240329T140421Z
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SUMMARY:GovCon 101: Creating a Capabilities Statement
DESCRIPTION:Topic: Creating a Capabilities Statement \nThe Federal Government buys over $600 billion per year on goods and services\, 5% of that spend is allocated for Small Business. This is a huge opportunity for firms\, who qualify\, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In order to get noticed by small business offices\, you must first create a winning capability statement. This is the most importing marketing piece you will create for your business. A properly formatted capability statement will help you get noticed and differentiate you from your competition. \nKey Takeaways: \n\nProper formatting of the statement\nInformation to include and not include\nDifferentiators\, Core competencies and past performance content\nYou will be provided an editable template to use for your own capability statement\nHow to use the statement\n\nREGISTER\n\n\n\n\n\n\nSpeaker(s): Lisa Wood is the Statewide Director of the Virginia PTAC\, hosted by George Mason University where she is also an Adjunct Professor of Management. Prior to that\, she served as the Statewide Director with the Connecticut and Ohio PTAC programs and was also Director for the Northwest Commission PTAC in Pennsylvania. Before joining the PTAC community\, Lisa was a Procurement Specialist for Bechtel Plant Machinery\, Inc. in the Greater Pittsburgh Area. In this role\, Wood performed contract administration and negotiation duties. She also recommended bidders\, handled issue inquiries\, negotiated bids\, performed cost and price analysis\, and prepared comprehensive letters to justify recommended contract actions. Ms. Wood holds an MBA from the University of New Haven and a BSBA through Robert Morris University of Pittsburgh where she is also pursuing her PhD in Instructional Management and Leadership. \nCo-Sponsor(s): \nIf you need further assistance or have a question\, please contact us at (540) 654-1383 \nFee: No Cost \n\n 
URL:https://dev.cvsbdc.laughingrhino.com/event/govcon-101-creating-a-capabilities-statement-2/
LOCATION:Online
CATEGORIES:Contracting
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