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X-WR-CALDESC:Events for Central Virginia Small Business Development Center
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230207T090000
DTEND;TZID=UTC:20230207T110000
DTSTAMP:20260419T014545
CREATED:20230110T001629Z
LAST-MODIFIED:20230116T223241Z
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SUMMARY:Understanding Your Customers and Market
DESCRIPTION:Founder’s Series Session 1\nIs your business concept the right idea\, at the right time for your industry?\nAre the features attractive to customers and do they care enough to change current habits?\n\nIs your addressable market big enough to generate adequate revenue for a successful business? Our research tools can help you decide.\nHave you conducted “customer discovery” for feedback on your offering and to know who will buy and how they will buy?\n\nIn this workshop\, we talk about industry knowledge\, communication with target customers to optimize your product or service offering and honing in on the ideal market(s). \nREGISTER\nPresented by: \nJosh Green\, Director\, Innovation Commercialization Assistance Program (ICAP)\, is a mentor and entrepreneur whose career has primarily focused on business and organizational development. He is currently the Director of the Innovation Commercialization Assistance Program (ICAP) – a program of George Mason University and the Virginia SBDC. ICAP works with early-stage technology and innovation-driven companies to validate their market on their path toward venture investment and scaling. For almost 15 years\, he has advised private companies and nonprofit organizations across the United States in a wide array of industries.    \nJosh is also a founding member of a startup that produces a high-performance and environmentally safe hydraulic fluid\, as well as an aerospace startup that manufactures next-generation unmanned systems.    \nJosh received his undergraduate degree from the University of Arizona and an MBA from the University of Nevada.  \n\n*More information on the Founder’s Series and Entrepreneurship certificate can be found here.* \nAdditional Founder’s Series classes currently scheduled: \n\nFeb 14: Pricing\, Costs\, and Launch Preparation\nFeb 21: Marketing\, Sales\, and Your Brand\nFeb 28: Planning for Success\nMar 7: Money and Recordkeeping
URL:https://dev.cvsbdc.laughingrhino.com/event/understanding-your-customers-and-market/
LOCATION:Online
CATEGORIES:Managing a Business,Online event
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ORGANIZER;CN="Central Virginia Small Business Development Center (CVSBDC)":MAILTO:events@dev.cvsbdc.laughingrhino.com
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230208T090000
DTEND;TZID=UTC:20230208T110000
DTSTAMP:20260419T014545
CREATED:20221220T204713Z
LAST-MODIFIED:20221220T204713Z
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SUMMARY:Starting Your Business
DESCRIPTION:Thinking about starting a small business?\nHave you started…but maybe missed some critical information?\nThis workshop is for you!\nREGISTER\n  \nYou will receive an email from events@dev.cvsbdc.laughingrhino.com a day or two before the workshop with the link to join\, handouts and the presentation.  Please check your spam if you do not receive this email. \n\nWe review the steps for a successful start\, the registrations and regulations\, and the components of sound business planning\, including financial projections. \nFollow-up appointments are then available with SBDC\, SCORE\, and/or CIC business advisors to focus on your concept development\, business profile\, and/or business plans\, including financial projections. \nBrought to you jointly by: \nCentral Virginia SBDC     \n           Central Virginia SCORE     \n&            Community Investment Collaborative     \n\nThis virtual workshop is hosted by Community Investment Collaborative via Zoom. \nThere is a $10 admin/processing fee to attend this workshop.  If you cancel less than 48 hours before the workshop\, the fee is non-refundable.  If you cancel prior to the 48 hour deadline\, you can use this fee as a credit toward attending another workshop.
URL:https://dev.cvsbdc.laughingrhino.com/event/starting-your-business-48/
LOCATION:Online
CATEGORIES:Online event,Starting a Business
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230214T090000
DTEND;TZID=UTC:20230214T110000
DTSTAMP:20260419T014545
CREATED:20230110T002248Z
LAST-MODIFIED:20230116T232025Z
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SUMMARY:Pricing\, Costs\, and Launch Preparation
DESCRIPTION:Founder’s Series Session 2\nGet clear up front on your business costs\, how to establish prices and project profitability\, considering the value proposition of your product or service.\n\nAre your costs and profit margins designed to reach industry norms?\nIs your pricing strategy appropriate to engage and retain customers?\nWill this business make enough to support myself and/or my family?\n\nIn this workshop we discuss effective cost of goods sold management and give you tools to prepare to launch a new product or service. \nREGISTER\n  \nPresented by: \nTom Kelly is a versatile\, collaborative and customer-focused business leader with twenty years of cross-functional experience in both corporate and small business environments. Throughout his career he has focused on ensuring that how is just as important as what gets delivered for any organization. Tom’s professional career began with a two-year leadership development program at General Electric after graduating from Boston University in 2001. Upon successful completion of the program and achieving his Six Sigma quality certification\, he continued exceling at GE for another six years with roles in sales\, marketing and salesforce enablement. \nTom made a conscious decision to leave his corporate career in 2018 in order to launch his own small business. Eager to follow his passion for organic food and do something much more hands-on\, he launched Rise Bakehouse\, an organic sourdough bakery from his home in California. He quickly built a strong consumer and wholesale customer base and learned all the different aspects of small business ownership in addition to sourdough baking. As the pandemic was gaining strength in 2019\, Tom and his family made an adventurous move from California to the East Coast via a ten-month RV trip across the country. During their time on the road\, he and his wife assumed the role of co-teacher to their two children while traveling 21\,000 miles across 23 states\, exploring 16 national and 14 state parks. They found their way to Charlottesville\, VA and chose it as their new home. \n\n*More information on the Founder’s Series and Entrepreneurship certificate can be found here.* \n  \nAdditional Founder’s Series classes currently scheduled: \n\nFeb 21: Marketing\, Sales\, and Your Brand\nFeb 28: Planning for Success\nMar 7: Money and Recordkeeping
URL:https://dev.cvsbdc.laughingrhino.com/event/pricing-costs-and-launch-preparation-4/
LOCATION:Online
CATEGORIES:Managing a Business,Online event
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ORGANIZER;CN="Central Virginia Small Business Development Center (CVSBDC)":MAILTO:events@dev.cvsbdc.laughingrhino.com
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230221T090000
DTEND;TZID=UTC:20230221T110000
DTSTAMP:20260419T014545
CREATED:20230110T002830Z
LAST-MODIFIED:20230116T232242Z
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SUMMARY:Marketing\, Sales\, and Your Brand
DESCRIPTION:Founder’s Series Session 3\nCurious about navigating online sales and marketing vs. traditional methods?\n\nDo you want to explore how to best launch a new product or service?\nCould you use help building the value of your brand and how to communicate how your business is better or different?\n\nIn this workshop\, we talk about your target customers\, tools to connect with them and achieve sales\, and how your brand identifies with them and your employees. We also discuss tools and strategies to identify market fit\, marketing and sales development\, as well as planning and execution. \nREGISTER\n  \nPresented by: \nAriel Bredder is the Assistant Director of the Central Virginia SBDC. Born and raised in Charlottesville\, VA\, Ariel received her degree in Business Administration with a concentration in Marketing from Christopher Newport University. Ariel has enjoyed working with several small businesses in the roles of sales and marketing\, customer service\, administration and bookkeeping. Ariel is also a Certified Success and Emotional Intelligence Coach. As the Assistant Director and Business Advisor\, Ariel provides assistance and coaching to support small business owners. \n\n*More information on the Founder’s Series and Entrepreneurship certificate can be found here.* \nAdditional Founder’s Series classes currently scheduled: \n\nFeb 28: Planning for Success\nMar 7: Money and Recordkeeping
URL:https://dev.cvsbdc.laughingrhino.com/event/marketing-sales-and-your-brand-5/
LOCATION:Online
CATEGORIES:Managing a Business,Online event
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ORGANIZER;CN="Central Virginia Small Business Development Center (CVSBDC)":MAILTO:events@dev.cvsbdc.laughingrhino.com
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T090000
DTEND;TZID=UTC:20230228T110000
DTSTAMP:20260419T014545
CREATED:20230110T003835Z
LAST-MODIFIED:20230116T232425Z
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SUMMARY:Planning for Success
DESCRIPTION:Founder’s Series Session 4\n\nDo you have a “living” business plan that supports your operations\, works well for you\, and that you can share with others?\nHave you looked at all 20 components of your business model to avoid blind spots?\n\nIn this interactive webinar you will learn several business planning models so you can choose the right tool(s) for you. You will also learn about the  quadrants of risk and how to effectively share your business concept for the purposes of planning\, managing\, or pitching your business.  \nREGISTER\nPresented by: \nRebecca Haydock is the Director of the Central Virginia Small Business Development Center\, investor and screening committee member of Charlottesville Angel Network\, and continues to be an owner and operator of businesses. After graduating from Cornell University and subsequently starting and selling her second business\, she worked in economic development specializing in access to capital in New York\, consulted in government contracting and business development in North Carolina\, and moved on to New Jersey to manage a portfolio of 20 early stage technology companies as a Director at Technology Management & Funding. Rebecca left TMF to become COO of two biotech companies in Virginia\, one of which sold to a pharmaceutical company. Rebecca is a Certified Global Business Professional and specializes in growth strategy and infrastructure\, contract preparedness\, strategic alliances\, and equity capital. Her experience focuses primarily on high growth-oriented early-stage businesses. As Director of CV SBDC she guides organizational excellence\, sustainable business practices\, and building of operational infrastructure for growth with an emphasis on acquiring human and financial assets. \n\n*More information on the Founder’s Series and Entrepreneurship certificate can be found here.* \nAdditional Founder’s Series classes currently scheduled: \n\nMar 7: Money and Recordkeeping
URL:https://dev.cvsbdc.laughingrhino.com/event/planning-for-success/
LOCATION:Online
CATEGORIES:Managing a Business,Online event
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ORGANIZER;CN="Central Virginia Small Business Development Center (CVSBDC)":MAILTO:events@dev.cvsbdc.laughingrhino.com
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