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X-ORIGINAL-URL:https://dev.cvsbdc.laughingrhino.com
X-WR-CALDESC:Events for Central Virginia Small Business Development Center
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DTSTART;TZID=UTC:20231115T100000
DTEND;TZID=UTC:20231115T120000
DTSTAMP:20260418T132637
CREATED:20231020T183657Z
LAST-MODIFIED:20231020T183829Z
UID:13592-1700042400-1700049600@dev.cvsbdc.laughingrhino.com
SUMMARY:Building Your Value Proposition Design (VPD) - *Webinar (Live)* - PW
DESCRIPTION:Topic: Business Basics\n\nPromotional Video HERE \nWebinar Learning Objective \nPlease join Senior Business Counselor\, and Adjunct GMU Professor George Siragusa\, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups\, early stage companies\, growth\, or even mature businesses! \nThe Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create\, communicate\, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits\, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas\, another important foundational business framework. \n  \nThe VPD is absolute “ground zero” thinking for: \n\nEntrepreneurs with ideas for a product or service business\nEarly stage companies\n\nThe VPD is critical formative thinking for: \n\nNew business ventures\nGrowth businesses\n\nThe VPD is valuable for: \n\nBusinesses considering a “pivot” in some aspect of their business\nMature businesses looking to expand or grow their offerings or markets\n\nThe VPD will: \n\nhelp clients understand how they can create enduring personal value with your products\nlower your cost of customer acquisition and retention\navoid wasting your scarce resources of time and money\n\nUpon completion of this NO-COST webinar you should be able to: \n\nBecome familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture\nUnderstand 3 specific benefits VPD brings to your business\nSee how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business\nUnderstand the relevance of the Value Proposition Design (VPD) to your business\nBecome familiar with the 8 steps to building / refining a VPD for your business\nSee a list of 10 characteristics of a great Value Proposition Design\nBecome familiar with the ways in which the VPD can impact and inform your communication tactics and strategy\nFollow a “use case” to help illustrate how the VPD can inform your marketing strategy\nAnswer your specific questions about VPD along during the webinar\n\nTHERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED. \n\n\n\nREGISTER\n\n\n\n\n\n\n\n\n\nSpeaker: George Siragusa – Senior Business Advisor\, Mason SBDC\, Adjunct Professor\, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering\, and Senior Mentor for 3 area Startup Venture Accelerators \nCo-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce \nCancellation Policy: Contact the Center regarding cancellation earlier than 24 business hours prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team. \nSpecial Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration. \n\nCancellation Policy: Kindly contact us (email – help@masonsbdc.org (preferred) or call 703-261-4105) at least 24-business hours prior to the event for cancellations Special Instructions: This live webinar will conducted on the Zoom platform. Please watch your email for the webinar access link – which will be sent only after registration. \nSpeaker(s): \nCo-Sponsor(s): \nFee: No Cost \n  \n\n\nFacilitated by \n \nMason SBDC
URL:https://dev.cvsbdc.laughingrhino.com/event/building-your-value-proposition-design-vpd-webinar-live-pw/
LOCATION:Online
CATEGORIES:Managing a Business,Online event
ORGANIZER;CN="Mason SBDC":MAILTO:help@masonsbdc.org
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