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X-WR-CALDESC:Events for Central Virginia Small Business Development Center
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DTSTART;TZID=America/New_York:20240530T110000
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SUMMARY:Trade Talk: De-Risking Your International Sales
DESCRIPTION:Nonpayment has always been one of the biggest risks and concerns for exporters. While cash in advance or a letter of credit are often seen as effective ways to mitigate risk\, they are not without their own drawbacks. To be successful in foreign markets\, exporters need to find solutions that protect themselves without putting their client in an unfavorable position. This is where export credit solutions can be a powerful tool for exporters. Export credit insurance can even be used by savvy exporters to expand their borrowing base with their bank. \nIn this webinar\, IBD Director Aaron Miller will speak with John Strayhorn of Global Insurance Services to explain the many ways export credit insurance can position the exporter for stronger growth overseas. \n\nA confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it. \n\nRegister\n\nSpeaker: John Strayhorn is the Founder and President of Global Insurance Services\, LLC. which was established in October 2001. Global Insurance Services is a domestic/export credit insurance\, trade finance\, cargo/vessel and political risk insurance brokerage firm located in Ellicott City\, Maryland. John is a member of the Maryland/DC District Export Council and serves as the State of Virginia Designated Export Credit and Political Risk Insurance Trade Partner for the Virginia Economic Development Partnership Program. \nFee: No Cost
URL:https://dev.cvsbdc.laughingrhino.com/event/trade-talk-de-risking-your-international-sales/
LOCATION:Online
CATEGORIES:International Trade,Online event
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DTSTART;TZID=UTC:20240530T130000
DTEND;TZID=UTC:20240530T130000
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CREATED:20240508T172039Z
LAST-MODIFIED:20240508T172039Z
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SUMMARY:How To Create A Marketing Plan For Your Small Business
DESCRIPTION:Are you overwhelmed by all the marketing choices for your business? Not sure how or where to spend your time and money? It sounds like you need a marketing plan! Without a plan in place\, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business. \nIn this webinar\, professional marketing coach and expert Patty Ross will help you create a marketing plan\, define your brand\, determine your audience and find where to advertise to get a positive return on investment. \nA well-executed marketing plan will help you: \n\nDefine your business strengths\, weaknesses\, opportunities and threats\nSet goals for marketing your business\nDefine your target audience\nCreate your Unique Selling Proposition based on competitor analysis\nMeasure and Optimize your Marketing Efforts\nDefine your brand with proper visuals and messaging\nDetermine the tools you will need to execute your marketing plan\n\nLive attendees will receive free business resources and a link to this webinar recording \n\nREGISTER\n\n\n\nPresenter\n\n\nPatty Ross\n\nFounder\nGolden State Marketing and California Wine Marketing\n\nPatty has well over 20 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business. \nShe has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial\, legal\, health and beauty\, motorsports\, landscape design\, CBD\, restaurants\, political activism\, and nonprofits. \nGolden State Marketing and her other business\, California Wine Marketing\, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brands online and offline.
URL:https://dev.cvsbdc.laughingrhino.com/event/how-to-create-a-marketing-plan-for-your-small-business/
LOCATION:Online
CATEGORIES:Marketing and Sales,Online event
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